Understanding of Global Marketing and Its Concepts

Understanding of Global Marketing and Its Concepts
Definition of Global Marketing
Global marketing is regular marketing throughout the world. Market opportunities are always open to all business people, including the export market. The important thing is to be creative and want to innovate in developing markets. A strong entrepreneur is certainly not easily drowned out by changes in business challenges despite the challenges that come increasingly heavy.
For true business people, the real difficulty is the whip which arouses enthusiasm to solve it so that the business can grow and develop. Such character also seems to be inherent in a series of company managers in Indonesia, which can also be seen from the performance of companies that are managed with super results.

global marketing and examples
Understanding of Global Marketing According to Experts
Philip Kotler & Kevin Lane Keller: 2018
Global Marketing is a process to focus on a variety of resources (human capital, financial capital or physical assets) as well as various objectives of other corporate organizations to reach global market threats and get opportunities in the global market.

Global marketing is periodic worldwide marketing. Market opportunities are always open to all business actors, including the export market. The important thing is to be creative and want to innovate in developing markets.

Benefits of a Global Market
There are 2 benefits, namely:
Take advantage of opportunities for growth and expansion, and
To survive.
Management Orientation
Things that drive and hinder global marketing
Today's global marketing is shaped by the dynamic influence of several forces that drive and inhibit.
Things that are encouraging include: - market needs and desires - technology - increased transportation - quality costs - global peace - world economic growth - recognizing opportunities to develop global leverage.
Issues that inhibit: - market differences - management fraud - organizational culture - national control.
The Concept of Global Marketing
Needs, Desires and Requests
Needs, Desires and Demand There is a difference between needs, wants and demands. Human needs are conditions where people feel they have no basic satisfaction. Needs are not created by the public or marketers, but have been carved and carved into the human condition. Desire is the desire to meet certain needs. Human desires are formed by social forces and institutions. While demand is the desire for something that is supported by the ability and willingness to buy it. Desire becomes demand if supported by purchasing power. This difference can explain that marketers do not create needs; Existing Needs Marketers influence desires and requests by making products that are appropriate, attractive, affordable, and easily obtained by the intended customer.

Product Product is something that can be offered to meet customer needs or desires. The importance of physical products lies not in their fineness but in the services they can provide. Therefore, in making a product must pay attention to physical products and services provided by the product.

Value, Cost and Satisfaction
Value, Cost and Value of Satisfaction are customer estimates of the total ability of a product to meet their needs. Each product has a different ability to meet those needs, but the customer will choose which product will provide the highest total satisfaction. The value of each product actually depends on how far the product can approach the ideal product, this includes the price.

Exchange, Transactions and Relationships
Exchange, Transactions and Relationships Human needs and desires and the value of a product for humans are not enough to explain marketing. Marketing arises when people decide to fulfill their needs and desires with an exchange. Exchange is one way to get the product you want from someone by offering something instead. Exchange is a process and not a momentary event. Each party is said to be an exchange if they negotiate and lead to an agreement. If an agreement is reached, it is called a transaction. Transaction is an exchange of values between two parties. For smooth transactions, good relationships and trust between customers, distributors, distributors and suppliers will build strong economic, technical and social groups with their partners. So the transaction does not need to be negotiated at any time, but has become routine. This can be achieved by promising and delivering sustainable product quality, services and reasonable prices.

Marketing, Marketers and Definition of Business Sector

Marketing, Marketers and Definition of Business Sector
Market The market consists of all potential customers who have specific needs or desires and are willing and able to participate in exchanges to meet those needs or wants. Market terms to indicate the number of buyers and sellers to make transactions on a product.

Marketing and Marketers
Marketing and Marketers Marketing is human desire in relation to the market, marketing means working with the market to realize transactions that may occur in meeting human needs and desires. Marketing is someone who is looking for resources from others and wants to offer something of value to him. If one party is more active in seeking exchange than another party, then the first party is a marketer and the second party is a potential buyer.

Examples of American Companies that Succeed in the Global Market
Bio Farma
Companies based in the pharmaceutical sector and prevention of this disease must be the pride of Indonesia. How not, this SOE is included in 30 pharmaceutical companies in the world that can export vaccines to 131 countries. Bio Farma does depend on the global market in its production process, with 65% of its products exported to various countries.
Already active for 124 years, this global company continues to innovate in the vaccine field. In 2015, Bio Farma was given permission by WHO (World Health Organization) to export Pentavalent vaccines worldwide. This vaccine is rather innovative, because it is a combination of six basic vaccines such as diphtheria, polio, pertussis, tetanus, hepatitis B, and also Haemophylus influenza B. With these findings, immunization is not needed for infants as much as 9 times as usual, but only needs 3 times.

Business Definition
If interpreted in general, business is every activity carried out by humans to get what they want. If specifically interpreted, the term business can be interpreted into many meanings and very much depends on where this business term is used. In business, for example, business is usually synonymous with business activity, whereas in the world of physics, business is a factor of movement with style.
For this to start a business, an entrepreneur must be able to see and be able to take advantage of an opportunity as well as possible, when the opportunity is achieved. Then the next entrepreneur must be able to calculate the risks that might arise when going to implement and transform it into a success in business.
After running an opportunity, entrepreneurs must be able to compete and survive as well as have competitive power with competitors so that in this case they are able to survive in the free market era. In addition, entrepreneurs must also continue to develop and map other businesses that have profitable prospects in the future. One of the developments that have great potential to be able to advance a business is to use it. And create creative and innovative products so that consumers feel satisfied. The following will discuss business opportunities and various risks that may be faced.

Definition of Business Sector
Enterprises in Physical Sciences
In physics business is a function of force and displacement. In the theory of displacement, effort acts as a force comparison factor in which displacement is equal to the ratio of effort to force.
Business in Economic Activities
In the world or even in economic activity, business is often interpreted as a business. In this case, business is every effort made to be able to get a profit. People who carry out business activities or business are usually referred to as business people or entrepreneurs.
Effort in Daily Life
If interpreted in general, then the effort can be interpreted as any activity or effort made to be able to get what has been aspired / goals to be achieved. Business in daily life is usually in the form of real action, such as learning to get good grades, or even sports to get a healthy body.

Government Intervention in the Economy

Government Intervention in the Economy
John Maynard Keynes in the 1930s, a pioneer of macroeconomics, published a book entitled "The General Theory of Employment, Interest, and Money". Through the book, Keynes put out an idea of the need for government intervention policies. This idea was motivated by the Great Drepession which made the unemployment rate high.
Keynes believes that the best way to eliminate a country from recessionary conditions (conditions of demand and supply under optimal capacity) is to involve the government primarily to push back the position of demand and supply in the market through investment and expenditure policies. In addition, to control social and environmental impacts, the government must also start pressing products that endanger social and environmental problems with tax policies. The government must also take a role in the supply of public goods that are not in demand by the private sector, so that of course requires sources of income. This policy related to government spending and income is what we now know as fiscal policy.

Modern Macroenomy Science
In the modern world of macroenomy, government intervention is highly dependent on the conditions of each country. There is no theory explicitly used to decide the extent of government intervention in the economy. For example, New Zealand positions its government as a regulator, tax collector, owner (asset) and provider (public service), whereas America, positions its government as a provider (public service), regulator and supervisor, and promotes growth and stability.
The New Zealand Government has more interventions compared to America, mainly related to asset management. Based on existing practice, in general, government interventions can be classified into two groups, viz
sometimes enough as a regulator and supervisor and
sometimes it has to act as a provider and manager (provider and manager).
Specifically for providers and managers divided into two functions;

service providers and public goods and
provider of community needs that cannot be met by the market.
Government Intervention in Market Mechanisms
Government intervention in providers and management is so dependent on market conditions. If the market is effective, government intervention tends to be low.
In general, the government will only position itself as a regulator and supervisor, while the provisions are submitted to the market (private sector). But if the market is ineffective (for example, there is still a gap between public demand and its supply), the government must be willing to enter as a market player, both directly and through established institutions, such as SOEs. An effective market or will not change along with economic development, the level of government intervention must also be adaptive.

Example of intervention
Sending troops from one country to another that has problems or is fighting is none of their business
Embargo on countries that are hostile to other state institutions
Do war blocking to other countries, even though there is no connection at all.

Examples of Government Policies in the Economy
In overcoming market failure, namely price rigidity, monopoly, and externalities that can be detrimental, the government has a very important role in this country's economy in this case. This role can be carried out in the form of interventions either indirectly or indirectly. Direct and indirect government intervention in determining market prices to protect consumers or producers through basic price policies and the highest price policy.

The Characteristics of a Mixed Economic System

The Characteristics of a Mixed Economic System
There is a limitation of the private sector by the state in the fields which control the lives of the people controlled by the state.
The existence of government interference with a market mechanism through various economic policies
The mechanism of an economic activity there is the interference of the government with various economic policies.
There are recognized private property rights, as long as their use does not harm the public interest.
Goodness of mixed economic system
The existence of an economic sector controlled by the government that aims for the benefit of the community.
There are clearly recognized individual / private rights.
At a price easier to control.
Bad economic system mix
The role of government is heavier than the private sector.
The emergence of KKN (corruption, collusion, and nepotism) in the government because there are many production sectors that benefit the government while very little in its supervision

Economic system
The economic system is an economic system that is based on the ideology of Pancasila in which there is a meaning of economic democracy, an economic activity based on joint efforts with the principle of kinship and mutual cooperation from, by, and for the people in the guidance and supervision of the government.

Characteristics of the Economic System
The main features of the Pancasila economic system are contained in the Act
Article Case 33 After the 2002 Amendment
The economy is structured as a joint venture based on family principles.
The branches of production which are important for the state and control the lives of many people are controlled by the state.
The earth and water and the natural resources contained therein are controlled by the state and used for the greatest prosperity of the people
The national economy is carried out on the basis of an economic democracy that is in principle togetherness, efficiency, justice, sustainability, environmental insight, independence, and by maintaining a balance of progress and national economic unity.
Further provisions regarding the implementation of the article are regulated in the law.
Economic development based on economic democracy determines that the community plays an active role in a development activity. Therefore, the government is obliged to provide direction and guidance for an economic growth and to create a healthy climate for the development of the business world; instead the business world needs to provide a response to the direction and guidance and creation of the climate with real activities.
Intervention is a term in the political world where countries that disturb other countries' problems are clearly not their business. The definition of intervention is interference that transcends boundaries in political, economic, social and cultural affairs. As a result, countries that intervene are often hated by other countries.
The classical economist in 1776, Adam Smith, issued a book called "The Wealth of Nations", in which one of the principles offered was market freedom. Smith stated that implementing a free market would actually encourage an effective and efficient allocation of resources. Market demand and supply is an "invisible hand" that will stimulate the market towards its balance.
This principle rejects government interference, because it will disrupt the market mechanism itself. This principle is also often known as laissez-faire. This concept developed rapidly and its climax was when the industrial revolution emerged.

Various Economic Systems

Various Economic Systems
1. Traditional Economic System
Traditional economic system that is an economic system in the organization of economic life based on habits, traditions of society for generations that still rely on factors of production as is.

The characteristics of the traditional economic system
There is no clear division of labor.
Still dependent on the agricultural / agricultural sector.
Still has a tradition of family ties, so it is less dynamic.
In the production technology is still simple.
The goodness of the traditional economic system
Cause a sense of kinship and mutual cooperation of each individual in meeting their needs.
Barter exchange is based on a sense of honesty rather than profit.
The bad traditional economic system

The community is still with a static mindset
In limited production results because it only depends on natural factors of production and labor as it is.

2. Centralized Economic System / Command (Socialist)
A centralized economic system is an economic system in which the government has dominant power in an economic activity regulation. Its control is carried out through restrictions on an economic activity carried out by community members. Countries that embrace this centralized economic system include: Russia, the PRC, and Eastern European countries (former Soviet Union countries).

The characteristics of a centralized economic system
All economic activities are regulated and determined by the government in terms of production, distribution and consumption as well as price adjustments
There is no freedom of doing business because private or private property is not recognized
All the means of production are controlled by the state.
The goodness of a centralized economic system
The government can carry out supervision and control easily
The government is fully responsible for all economic activities.
In Prosperity in the community equally.
There is a development plan that is more quickly realized.
The deterioration of a centralized economic system
The existence of suppression of people's creative power so that almost all initiatives, innovations are initiated by the government
The existence of a black market caused by a regulation that is too strict by the government.
The public is not guaranteed in terms of choosing and determining the type of work and in choosing the desired consumption goods.
The government is paternalistic, meaning that the rules set by the government are all true and must be obeyed

3. Liberal (Capitalist) Economic System
Liberal economic system is an economic system based on the widest possible freedom for all people in economic activities without interference from the government. A condition in which the government really takes its hands off in making an economic decision in economic terms is called laissez-faire. Countries that embraced the liberal economic system include: the United States, Britain, France, Belgium, Ireland, Switzerland, Canada, and Indonesia which had embraced the liberal economic system in the 1950s.

The characteristics of a liberal economic system
Private / community are given a lot of freedom in carrying out an economic activity
Having freedom in owning capital goods (capital goods).
In carrying out an economic action based on the enthusiasm to look for its own benefits.
Goodness of the liberal economic system
There is a competition that encourages business progress.
The existence of government interference in a small economic activity that provides wider opportunities for the private sector.
Production based on market demand and community needs.
The recognition of property rights by the state gives the community a spirit of doing business.
The bad of the liberal economic system
The existence of an unfair competition practice, namely the oppression of the weak.
Can lead to monopolies that can harm society.
The emergence of dishonest practices based on pursuing a profit as much as possible, so that ordinary public interests are not heeded or ruled out

4. Mixed Economic System
Mixed economic system, which is an economic system on the one hand the government gives freedom to the community in trying to carry out an economic activity, but on the other hand the government has interference in the economy with the aim of avoiding full control of a group of people in economic resources.

Definition, Characteristics, Strengths and Weaknesses of Mixed Economic Systems

Definition, Characteristics, Strengths and Weaknesses of Mixed Economic Systems
Understanding, Characteristics, Strengths and Weaknesses of Mixed Economic Systems and Their Complete Examples - Do you know what is meant by a mixed economic system ??? If you don't know it, you are absolutely right to visit gurupendukasi.com. Because here will be a complete review of the understanding of the mixed economic system, the characteristics of a mixed economic system, the strengths and weaknesses of a mixed economic system, along with a complete example. For that, let's look at the reviews below.

Understanding Mixed Economic Systems
Mixed economic system is an economic system that seeks to reduce the weaknesses that arise in the centralized economic system and the market economy system. In a mixed economic system the government cooperates with the private sector in carrying out an economic activity.
Mixed Economic System is an economic system that combines more than one aspect of the economic system. Usually, in a mixed economy there is a mixture of elements of capitalism and socialism.
Examples of countries that apply a mixed economic system include developing countries, such as Malaysia, India, the Philippines, Egypt and Morocco and so on.

The Characteristics of a Mixed Economic System
The characteristics of a mixed economic system are the characteristics of a mixed economic system. The characteristics of a mixed economic system are as follows:
The government is active in an economic activity
The economic plan is determined by the government which applies to the private sector
In vital resources controlled by the government
The type and amount of goods produced is determined by market mechanisms

Private given a freedom within the limits set by the government
Private rights are recognized so as not to interfere with the public interest.
The emergence of a competition with direct control from the government.
Government intervention in economic activities taking place in the market.
The government develops plans, regulations and determines policies in the economic field
The role of government and the role of the private sector are the same.
Advantages of a Mixed Economic System
In individual rights recognized
In determining prices in the economy more controlled
In the economy sector which is controlled by the government is directed to the interests of the community
A freedom of effort
Guaranteed economic stability
The government pays attention to medium and small business sectors
The Weakness of the Mixed Economic System
The burden on the government is heavier than the private sector
The private sector is not maximizing a profit

In general, the economic system is a way to regulate and organize all economic activities in society carried out by the government or the private sector based on certain principles in order to achieve prosperity or prosperity.
Meanwhile, according to Dumatry revealed that the economic system is a system that regulates and establish an economic relationship between humans with a set of institutions in a resilience. (1996)

Economic System Function
The economic system has many uses that function very vital for the economy of a country around the world. The functions of the economic system are as follows:

For providers of encouragement in production.
To coordinate an individual's activities in an economy.
For regulators in the distribution of the results of a production in all members of the community so that it can be done as expected
To create certain mechanisms so that the distribution of goods and services runs well.

Understanding Economic Actors: Anyone, Kind, Example, Role

Understanding Economic Actors: Anyone, Kind, Example, Role
Economic Performers: Definition, Kinds, Examples, Roles
Along with the progress and development of today's economy and also increasingly intense competition that occurs in the business world, both domestically and abroad where the current economic system has entered the era of global competition between countries. Therefore it is felt that there is a need for understanding and knowledge for economic actors in order to improve the quality of performance in developing business units and for students this will be felt to be very useful in our study of economic actors and various types of national economic actors, so that it will provide a clear picture for students in order to gain additional insight and knowledge as provisions later.
It is this background that is important for every student to learn aspects that are interrelated in the economy where economic actors have a very strategic role, and the government also plays an important role as a provider as well as a policy holder who can give positive meaning to economic actors both policy which has both direct and indirect impacts on the economic actors themselves. So thus students can do analyzes related to it. Students are also demanded to be more pro-active to participate in contributing their knowledge and thoughts for economic progress.

Economic agents
Understanding of Economic Actors
In this case economic actors are individuals or institutions involved in the process of economic activity both production, distribution and consumption. Who plays a role in economic actors are households, communities, companies / business sectors and the government.

Various Types of Economy
Family household
There are two roles performed by family households, namely:

As a consumer
Family households buy goods and services produced by producer households to meet their daily needs.
For example: Students buy food in the canteen.

As a provider of factors of production
Family households provide labor, land or capital; from these factors, the family household earns income to buy goods and services to satisfy its needs.

Household manufacturer (company)
It is a legal and economic unit of the factors of production aimed at making a profit or providing services to the community.
Judging from the ownership of the company can be divided into two namely: state-owned companies and private-owned companies.

For example: Fertilizer producers apply fertilizer to be sold

The role of government households as one of the actors of economic activity has a great influence on the economic progress of a country's society. Government households have a function as a regulator of economic development. The objectives to be achieved in development are:
increasing work opportunities;
b. controlling the inflation rate;
c. stabilizing the balance of payments abroad;
d. increase economic growth; and
e. creating a just and prosperous society.

If classified, the role of government households consists of:
a. creating public investments, such as providing road and bridge facilities;
b. establishing state enterprises as a stabilizer for economic activity;
c. collect direct and indirect taxes;
d. spend state revenue to buy goods needed by the government;
e. hire workers; and
f. conduct monetary policy.
For example: Tax collection by the government

Activities undertaken by overseas community households are:
a. suppliers or sellers of imported goods;
b. buyers of goods produced in the country; and
c. capital providers or experts.

Example :
Distribution of imported products from abroad
The Role of Economic Actors
In this case, in general the role of economic actors is as a driver of production, distribution and consumption activities to create a prosperous, just and equitable society.

In conducting economic activities, the four economic actors interact with each other in accordance with the variety of transactions carried out. Family households buy goods and services from production households (companies) while production households (companies) buy factors of production from family households.
Companies pay taxes to the government and vice versa the government builds a variety of public facilities and infrastructure for the benefit of family households and production households (companies). Family households, production households (companies) and the government export abroad, whereas foreign people also import goods.
Thus the discussion on "Economic Perpetrators" Understanding & (Kinds - Roles) hopefully with this review can add insight and knowledge of you all, thank you very much for your visit.