Understanding of Global Marketing and Its Concepts
Definition of Global Marketing
Global marketing is regular marketing throughout the world. Market opportunities are always open to all business people, including the export market. The important thing is to be creative and want to innovate in developing markets. A strong entrepreneur is certainly not easily drowned out by changes in business challenges despite the challenges that come increasingly heavy.
For true business people, the real difficulty is the whip which arouses enthusiasm to solve it so that the business can grow and develop. Such character also seems to be inherent in a series of company managers in Indonesia, which can also be seen from the performance of companies that are managed with super results.
global marketing and examples
Understanding of Global Marketing According to Experts
Philip Kotler & Kevin Lane Keller: 2018
Global Marketing is a process to focus on a variety of resources (human capital, financial capital or physical assets) as well as various objectives of other corporate organizations to reach global market threats and get opportunities in the global market.
Wikipedia
Global marketing is periodic worldwide marketing. Market opportunities are always open to all business actors, including the export market. The important thing is to be creative and want to innovate in developing markets.
Benefits of a Global Market
There are 2 benefits, namely:
Take advantage of opportunities for growth and expansion, and
To survive.
Management Orientation
Ethnocentric
Polycentric
Regiocentric
Geocentric
Things that drive and hinder global marketing
Today's global marketing is shaped by the dynamic influence of several forces that drive and inhibit.
Things that are encouraging include: - market needs and desires - technology - increased transportation - quality costs - global peace - world economic growth - recognizing opportunities to develop global leverage.
Issues that inhibit: - market differences - management fraud - organizational culture - national control.
The Concept of Global Marketing
Needs, Desires and Requests
Needs, Desires and Demand There is a difference between needs, wants and demands. Human needs are conditions where people feel they have no basic satisfaction. Needs are not created by the public or marketers, but have been carved and carved into the human condition. Desire is the desire to meet certain needs. Human desires are formed by social forces and institutions. While demand is the desire for something that is supported by the ability and willingness to buy it. Desire becomes demand if supported by purchasing power. This difference can explain that marketers do not create needs; Existing Needs Marketers influence desires and requests by making products that are appropriate, attractive, affordable, and easily obtained by the intended customer.
Product
Product Product is something that can be offered to meet customer needs or desires. The importance of physical products lies not in their fineness but in the services they can provide. Therefore, in making a product must pay attention to physical products and services provided by the product.
Value, Cost and Satisfaction
Value, Cost and Value of Satisfaction are customer estimates of the total ability of a product to meet their needs. Each product has a different ability to meet those needs, but the customer will choose which product will provide the highest total satisfaction. The value of each product actually depends on how far the product can approach the ideal product, this includes the price.
Exchange, Transactions and Relationships
Exchange, Transactions and Relationships Human needs and desires and the value of a product for humans are not enough to explain marketing. Marketing arises when people decide to fulfill their needs and desires with an exchange. Exchange is one way to get the product you want from someone by offering something instead. Exchange is a process and not a momentary event. Each party is said to be an exchange if they negotiate and lead to an agreement. If an agreement is reached, it is called a transaction. Transaction is an exchange of values between two parties. For smooth transactions, good relationships and trust between customers, distributors, distributors and suppliers will build strong economic, technical and social groups with their partners. So the transaction does not need to be negotiated at any time, but has become routine. This can be achieved by promising and delivering sustainable product quality, services and reasonable prices.